How Wellness and Beauty Aficionados Can Find Community and Cash Flow Online
Dream jobs are typically thought of as careers in which you don’t feel like you’re working. Rather, you go to work every day to do something that you’re already passionate about. However, these dream jobs rarely make it out of dreamland. Instead of just wishing that you could turn your passion into a money-maker, look for the actual indicators of a dream job:
- Engaging work;
- Work that helps others;
- Work at which you’re already skilled;
- A supportive environment;
- Work-life balance;
- Adequate pay.
If you already enjoy the beauty and wellness industry, you probably have honed skills in this area over the years. By venturing online, you can put those skills to good use by finding like-minded, supportive communities and learning how to help others while monetizing your passion.
Building Your Online Community
The internet is a hub for the beauty and wellness community to create, share, and consume relevant content. When looking to foster an online support system for your passion, this community has a variety of spaces from which to choose.
Discovering Relevant Online Spaces
Online platforms and communities offer a wealth of resources, networking opportunities, and inspiration. These include social media platforms like Instagram and TikTok, where beauty trends and skincare routines are shared. Beauty and wellness blogs, YouTube channels, and podcasts provide valuable educational content and product reviews.
You may also find specialized forums and groups on platforms like Reddit or LinkedIn, where beauty and wellness professionals can exchange knowledge and insights. There is a space for everyone in this industry — you just have to find the right spaces in which to focus your efforts.
Prioritizing the Right Platforms
It may be tempting to try to have a presence on all of the top social media sites. While this is something you can work up to, you should prioritize the online spaces that resonate most with your ideal brand image. Under the beauty and wellness umbrella, there are a myriad of niches. It’s crucial to pick a niche or a unique twist on a topic to stand out and provide value.
There are certain platforms that work well for certain niches. For example, short-form videos on TikTok are great for sharing quick fitness tips. Then, you can link to your blog that provides detailed recipes for better skin health. Those can be the first two online spaces that you focus on. Then, you can analyze the performance of those platforms and adjust or add on as necessary.
Staying Up to Date With Trends
Again, the beauty and wellness industry is huge online. This means that there are constant trends being circulated around the community across various platforms. Taking advantage of wellness trends can put your content in front of more people and, most notably, the right audience.
Take some time to peruse trending hashtags and follow other creators on your choice of platforms. Listen to the voice of the customer as they express their frustrations, joys, and personal wellness revelations. This can inform your content and inspire you to put your own spin on a trending topic.
Reaching Out to Likeminded Creators
Once you’ve put your ears to the ground on your selected online platforms, you will likely become aware of other beauty and wellness creators in the space. Collaboration with these creators can be mutually beneficial if you cater to the same type of audience and talk about similar topics.
For example, you could reach out to someone who posts vegan skincare routines and share your love of vegan makeup products and vegan deodorant with them. If you end up collaborating, you can enjoy the visibility this brings to both of your platforms.
Monetization Strategies for Beauty and Wellness Lovers
The camaraderie and inclusion that online communities bring to people in the beauty and wellness industry cannot be overstated. However, there is an added perk to being a part of this online movement. After you’ve built a following and established a community, you can look into ways to ethically profit from your passion.
Making Money Through Social Media
Social media famously offers the opportunity to get paid for your posts. You can run advertisements on your YouTube videos to get money from Google’s AdSense program. Beauty and wellness influencers can also partner with brands for sponsored posts and product endorsements, earning a commission for promoting cosmetics, skincare products, or wellness items.
This is something that you can tap into by garnering a following and reaching out to brands you already know and love. Ideally, these brands will reach out to you. Make it easy to contact you by placing your business email and information in your profile on all platforms.
Creating Physical and Digital Products
You can also consider creating and selling your own beauty or wellness products, tapping into an already engaged market. With a deep understanding of the industry, you have the unique opportunity to tailor your products to your audience’s specific needs and preferences. Many digital content creators in this industry also opt to offer online consultations, courses, or tutorials, charging fees for personalized advice or services.
Balancing Passion Projects and Self-Care
Promoting beauty and wellness as a money-making career or side hustle has the unfortunate potential to make self-care feel like a chore. Make sure you avoid self-care burnout when trying to come up as a wellness influencer — or after you’ve established a following and feel pressure to post frequently and consistently.
After all, your brand is based on wellness. You don’t want to demonstrate a lifestyle that is unhealthy, and it will only harm your outcomes if you aren’t treating yourself with kindness and compassion. Above all else, remember that you are in the beauty and wellness community online to share your passion for the topic with others.
