We want to make sure that the products we were putting on the market were not only recyclable but also actively working to clean up our oceans and protect the environment.
Many of the popular “alternative” packaging options on the market are not entirely safe for the environment.
Producing paper packaging requires excessive water consumption and releases excessive greenhouse gas emissions. It’s also heavy to ship, which contributes to emissions in transit. Paper packaging doesn’t guarantee freshness for most of our products anyway since the integrity of the packaging can be broken by natural ingredients like coconut oil.
Bioplastics (plastic derived from sugar cane, cassava or cornstarch) use massive amounts of land to produce the necessary crops, contributing to greenhouse gas emissions and competes for land to produce crops for food in already strained agriculture systems. After disposal, bioplastics need extremely high heat to properly decompose, and many cities do not have existing infrastructure to treat them.
We set out to find packaging that was not only safe and compatible with our formulas but also meets our criteria for sustainability. PCR plastic takes 60% less energy to produce than virgin plastic.